Modern or Traditional, Wordmark or Lettermark, Symbol or Picture, Abstract or a Mascot…so many options to choose from. Blend in with everyone or try to stand out. Push the envelope or be conservative.

Our name unifies the employees, what we call members, behind one mission – Service to the client. That is our brand. To bring this to life, however, we needed to be creative. In designing our logo, we wanted to make sure it encapsulated the holistic aspect of who we are as a firm and who we are as a collection of professionals. We are here to serve you.

“At Members’ Wealth, we coordinate your investment, tax, legal, and estate demands through our unique service organization. Our goal is to preserve and grow your wealth to endure over time, while thoughtfully evolving your strategy to suit an ever-changing world."
– Dane Czaplicki – CEO and Founder Members’ Wealth

Our clients and their custom needs are at the center of our mission and the center of our logo. However, as you move the logo further from view, resolution fades. The individual nature of the client blends into a circle or is it a star? Like a Rubin Face or is it a Rubin Vase¹, one may see either a circle or star. The circular shape the people take on signifies equality, think Knights of the round table. Whereas the star guides the way. The square, with its four equal straight lines and four right angles surrounding the people, symbolizes the four pillars of service we offer to our clients: Advisory, Investment, Planning and Service.

Or we could have just said - Our logo shows we are here to serve you and guide your way.

Learn more about Members' Wealth and Who We Serve

¹Rubin's vase (sometimes known as the Rubin face or the figure–ground vase) is a famous set of ambiguous or bi-stable (i.e., reversing) two-dimensional forms developed around 1915 by the Danish psychologist Edgar Rubin. https://en.wikipedia.org/wiki/Rubin_vase

Advisory services are offered through CS Planning Corp., an SEC registered investment advisor.